Hi, I’m Aimee – founder of Reinvent Boutique and Reinvent Your Style.

I’m obsessed with fashion – bold colours, striking prints, beautiful shapes – and I’ve built Reinvent Boutique to reflect just that. My store is a celebration of pre-loved fashion that feels exciting, empowering and full of personality. Whether you’re hunting for that perfect piece or just browsing, shopping at Reinvent is relaxed, fun, and full of good vibes.

What really lights me up is helping women rediscover their style and confidence – especially if they’ve lost their way in a sea of black pants and “nothing-to-wear” moments. That’s why I launched Reinvent Your Style, offering personal styling services designed to help you understand your body shape, discover the colours that light you up, and build a wardrobe that works for your real life.

Many of my customers will tell you I have a “kindly persuasive” nature – gently nudging them to try on pieces outside their usual comfort zone (and often finding new favourites in the process!). I truly believe that when you dress in clothes that fit you beautifully and reflect who you are, everything changes – your confidence, your energy, your day.

Whether you're popping in to browse the racks or booking a full styling session, I’m here to help you look and feel your best – sustainably, stylishly, and 100% as you.

Come in and say hi – let’s reinvent your wardrobe together

Our retail store

Unit 11/8 Vernon Drive,
Lincoln 7608
Christchurch

Tue - Fri, 10am - 5pm
Saturday, 10am - 3pm
Sunday, Closed

What people are saying...

★★★★★

Discovering Reinvent Boutique and the lovely Aimee has been a big win, win win for me. I love the simplicity of popping into the shop to be greeted by an always bubbly and bright Aimee, leaving my no longer loved by me clothes with her, then getting an inventory emailed to me listing the items, then regular emails of items sold! I would normally be that person that hoofs everything into the local clothing bins, but now with Aimee's amazingly easy to use  service and automated consignment system, I can make a bit of dosh and  really what is not to love about that!!

Zoë
★★★★★

I've bought sooooo many clothes from Aimee I've lost count! I just love the experience of shopping at Reinvent especially with my girlfriends. Aimee is friendly, knowledgeable and really knows her clothes and what suits your shape. Every piece I've bought off her has been a perfect fit, even when I buy on-line. Reinvent is my 'go to' whenever I feel like a wee purchase. Keep doing what you're doing Aimee! 👌

Rebecca
★★★★★

If I could give this store more stars I would. Great on trend clothes across all sizes. The owner has a passion for clothes and making every women feel amazing. Everytime I go in I find a new gem for my wardrobe, this is because the owner really gets to know her customers and their style in order to pin points items for them.

Sarah
★★★★★

So lucky to have such a great wee shop locally. Half my wardrobe is from Reinvent and it’s much happier for it. Aimee is exceptional at finding clothes that suit you and she’s always super upbeat and positive. And I’m thankful for her friendship I’ve gained from shopping here.

Diana
★★★★★

I walked into Reinvent not knowing what I wanted. Looked at a few tops but nothing really jumped out. Aimee asked if she could help. I told her to dress me from head to toe and this is exactly what she did. Aimee said she loved doing this. I left with 2 jackets, 4 tops, trousers for work and 2 scarves. I have worn them all. I went in again today and came out with another bag of lovely clothes and it was stress free. Go and have a look!!!

Sandy
★★★★★

I just love your shop and now your website!!! Everything I have purchased from you has been in excellent condition and the communication has been second to none. You are so quick to reply to my messages and queries and delivery is prompt. I am so pleased to be a part of your journey to date and know that your business will go from strength to strength. I will continue to recommend your business to all of my friends. No doubt you will be seeing and hearing from me soon regarding my next purchase.

Louise