Unit 11/8 Vernon Drive, Lincoln
Hi there, I’m Aimee, the owner of Reinvent Boutique.

I love love love clothes, what can I say! I have a real passion for fashion as you’ll notice when entering my boutique, there are racks of bold colours, patterns and shapes galore. In particular I enjoy working with women, up close and one on one, nothing makes me happier than seeing someone look and feel fantastic in a gorgeous new outfit. I truly believe the way in which we dress really can make a difference to how we live our lives, it’s so empowering to walk out the door in the morning wearing perfectly fitted clothes you love, your head is held high and you feel powerful, as if you can conquer anything.

Shopping at my boutique is a relaxed and fun experience, I’m here to help as much or as little as you like. Some of my loyal customers would happily tell you how much they enjoy my kind persuasive nature, getting them into styles and colours completely outside of their comfort zones, you never know until you try and some amazing discoveries have been made, let me tell you! I’m full of helpful and everyday wearable fashion tips and tricks, to make that piece of clothing sit perfectly on your body type. So, if you’d like to have a laugh, a good chat and do some seriously good shopping, pop in for a visit, I can’t wait to see you!

Our retail store

Unit 11/8 Vernon Drive,
Lincoln 7608

Tue - Fri, 10am - 5pm
Saturday, 10am - 3pm
Sunday, Closed

What people are saying...


Discovering Reinvent Boutique and the lovely Aimee has been a big win, win win for me. I love the simplicity of popping into the shop to be greeted by an always bubbly and bright Aimee, leaving my no longer loved by me clothes with her, then getting an inventory emailed to me listing the items, then regular emails of items sold! I would normally be that person that hoofs everything into the local clothing bins, but now with Aimee's amazingly easy to use  service and automated consignment system, I can make a bit of dosh and  really what is not to love about that!!


I've bought sooooo many clothes from Aimee I've lost count! I just love the experience of shopping at Reinvent especially with my girlfriends. Aimee is friendly, knowledgeable and really knows her clothes and what suits your shape. Every piece I've bought off her has been a perfect fit, even when I buy on-line. Reinvent is my 'go to' whenever I feel like a wee purchase. Keep doing what you're doing Aimee! 👌


If I could give this store more stars I would. Great on trend clothes across all sizes. The owner has a passion for clothes and making every women feel amazing. Everytime I go in I find a new gem for my wardrobe, this is because the owner really gets to know her customers and their style in order to pin points items for them.


So lucky to have such a great wee shop locally. Half my wardrobe is from Reinvent and it’s much happier for it. Aimee is exceptional at finding clothes that suit you and she’s always super upbeat and positive. And I’m thankful for her friendship I’ve gained from shopping here.


I walked into Reinvent not knowing what I wanted. Looked at a few tops but nothing really jumped out. Aimee asked if she could help. I told her to dress me from head to toe and this is exactly what she did. Aimee said she loved doing this. I left with 2 jackets, 4 tops, trousers for work and 2 scarves. I have worn them all. I went in again today and came out with another bag of lovely clothes and it was stress free. Go and have a look!!!


I just love your shop and now your website!!! Everything I have purchased from you has been in excellent condition and the communication has been second to none. You are so quick to reply to my messages and queries and delivery is prompt. I am so pleased to be a part of your journey to date and know that your business will go from strength to strength. I will continue to recommend your business to all of my friends. No doubt you will be seeing and hearing from me soon regarding my next purchase.